The ads used in social media have recently become the fastest developing digital marketing channel, and have a key role in creating brand awareness and customer acquisition and interaction. Marketing on social media is critical for search engine optimization while supporting successful content marketing. As with all digital marketing activities, social media marketing should be established together with search engine and content marketing strategies. Digital marketing strategies that are built independently of each other may be below expectations in the estimated efficiency targets.
One of the most important reasons of consumers’ interest in social media marketing activities is the possibility of interacting with the business or brand. On the other hand, the environment offered by social media marketing offers significant transparency and mutual communication opportunities compared to other forms of marketing. Social media marketing, which enables dialogue with a business or brand, provides a wide range of possibilities that other forms of marketing, such as asking questions, complaining consumers and providing positive feedback, provide a two-way communication environment. In terms of brands, this form of direct communication; it gives consumers the opportunity to feel that their ideas are heard and cared.
