Digital advertising, to deliver messages to its users for marketing; banner, video, search engine ads, online classifications and social media ads.
These chapters are mentioned later, but this study includes general content about digital advertising.
The digital advertising market does not only cover the Internet, but also includes mobile devices and desktops as well as game platforms. In addition, revenues are divided according to these.
Email marketing, voice ads, impressive sponsorships, and commission-based affiliated systems are not considered here. According to this, all figures are prepared by referring to the net values as shown in the table.
Sub-sections of Digital Advertising; banner ads, video ads, search engine ads, social media ads, and ads.
When the values of 2015 and 2021 are analyzed, it is possible to see an increasing trend in all social media advertising. The influence of fast developing social networks is quite high.
The highest share in all of these periods has been taken from search engine ads. The gray colored blocks in the table show this.
Video ads shown in dark navy blue color indicate a fixed bit trend in the table. It has progressed with a million dollar increase by years.
This area, which is shown in green in the table and shows the classified ads, has the lowest share in digital advertising. In this case, we can state that the fee is due to reasons such as the location of the ad, size and time of viewing, regardless of the result of the advertisement.
